Related to Bussiness Ethics (see the assignment creteria) Essay

Related to Bussiness Ethics (see the assignment creteria) - Essay Example Since 1999 Microsoft has been at the centre of a number of legal disputes with both the US Government and the European Commission. At the heart of the disagreements have been accusations that Microsoft had been exploiting its monopoly power in order to reduce competition, and consequently choice, in the marketplace. Microsoft was accused of anti competitive behavior in the United States and had severe financial penalties inflicted on them in an anti trust law court action in Europe. Whilst the financial penalties were relatively easy for Microsoft to bear, the company continued to face accusations of poor ethics and unfair tactics) In your opinion, how important is it to stakeholders in a company that the ethics of the CEO match those of the organization? Explain your answer with reference to Bill Gates during his tenure as CEO at Microsoft. How well a business corporation performs in financial terms is significant for a broad group of people that includes potential/existing investors, creditors, employees or managers. With differing information needs and purposes, each category of stakeholders should be provided with data that is comprehensive, relevant and reliable, so as to allow an informed opinion to be reached on the corporations financial performance. However, all too often, the customer is left out of this equation. The situation is no different in the case of Microsoft Corporation, which has tremendous reach and market share, but whose customers have very little say in the affairs of the company. Bill Gates’ personal efforts as a philanthropist is widely appreciated,– both in terms of money and energy. Yet, the history of Microsoft since its inception shows that the organization is a purely economic enterprise, whose sole purpose is profits and whose foresight stops with the next quarter. This dev iation in behavior between the Chief Executive Officer and his organization is the

Fundamental Analysis of Hewlett Packard Essay Example | Topics and Well Written Essays - 3500 words

Fundamental Analysis of Hewlett Packard - Essay Example Acknowledging the significance of the company in its relevant field, this report aims to provide a detailed analysis of the company. This report consists of two major parts. First part of this report encompasses the qualitative information about the company, which includes objective of the company, products manufactured by the company, its target market and competitive edge. The second part incorporates the financial analysis of the company, which includes evaluation of income statement, balance sheet, cash flows and ratio analysis for the past 3 years i.e. 2011, 2010, and 2009. Based upon these analyses, recommendations will be made for investors whether or not to invest in the company. For investor relations, qualitative information is equally important as quantitative information. It allows the investors to gain insights related to the objectives and prevailing operations of the company. Investors cannot take decisions just on the basis of numeric figures. The reason is that somet imes companies manipulate their numeric figures and overstate the figures of profitability. Therefore, qualitative analysis is also studied carefully in order to provide recommendation to investors. The more a company is inclined towards expansion, the more are the chances for it to provide profits to investors. Qualitative analysis of HP has been mentioned in the subsequent sections of this paper. 2.1 Objective of the Company The primary objective of the company is to serve the technology based needs of customers. The company’s major corporate objectives include: Customer Loyalty; HP earns customer loyalty and respect by consistently providing value and the best quality Growth; HP acknowledges and grabs opportunities for growth, which builds upon their competencies and strengths. Profit; the company generates sufficient profits to create value, finance growth and achieve its corporate objectives. Market Leadership; HP leads in market place by designing and delivering innovat ive and useful products, solutions and services. Commitment to Employees; HP shows commitment towards its employees by rewarding and promoting them, based on their performance and by creating an environment that reflects their values. Global Citizenship; HP claims to fulfill its responsibility to communities by being intellectual, economic and social to where they do business. Leadership Capability; The Company claims to develop leaders who achieve business results, lead to win and grow and exemplify company’s value (HP CORPORATE OBJECTIVES AND SHARED VALUES). 2.2 Products Manufactured There are huge varieties

Imaginative Freedom of Birches :: Robert Frost Birches Essays

Imaginative Freedom of Birches        Ã‚  Ã‚   In "Birches" (Mountain Interval, 1916) Frost begins to probe the power of his redemptive imagination as it moves from its playful phase toward the brink of dangerous transcendence. The movement into transcendence is a movement into a realm of radical imaginative freedom where (because redemption has succeeded too well) all possibilities of engagement with the common realities of experience are dissolved. In its moderation, a redemptive consciousness motivates union between selves as we have seen in "The Generations of Men," or in any number of Frost's love poems. But in its extreme forms, redemptive consciousness can become self-defeating as it presses the imaginative man into deepest isolation. "Birches" begins by evoking its core image against the background of a darkly wooded landscape: When I see birches bend to left and right Across the lines of straighter darker trees, I like to think some boy's been swinging them. But swinging doesn't bend them down to stay As ice storms do. The pliable, malleable quality of the birch tree captures the poet's attention and kicks off his meditation. Perhaps young boys don't bend birches down to stay, but swing them they do and thus bend them momentarily. Those "straighter, darker trees," like the trees of "Into My Own" that "scarcely show the breeze," stand ominously free from human manipulation, menacing in their irresponsiveness to acts of the will. The malleability of the birches is not total, however, and the poet is forced to admit this fact into the presence of his desire, like it or not. The ultimate shape of mature birch trees is the work of objective natural force, not human activity. Yet after conceding the boundaries of imagination's subjective world, the poet seems not to have constricted himself but to have been released.   Ã‚  Ã‚   Often you must have seen them Loaded with ice a sunny winter morning After a rain. They click upon themselves As the breeze rises, and turn many-colored As the stir cracks and crazes their enamel. Soon the sun's warmth makes them shed crystal shells Shattering and avalanching on the snow crust-- Such heaps of broken glass to sweep away You'd think the inner dome of heaven had fallen. Fascinated as he is by the show of loveliness before him, and admiring as be is of nature as it performs the potter's art, cracking and crazing the enamel of ice coating on the birch trees, it is not finally the thing itself (the ice-coated trees) that interests the poet but the strange association be is tempted to make: "You'd think the inner dome of heaven had fallen.

Moral reasoning Essay

Moral reasoning is individual or collective practical reasoning about what, morally, one ought to do. For present purpose, we may understand issues about what is right or wrong, virtuous or vicious, as raising moral question. When we are faced with moral questions in daily life, just as when we are faced with child-rearing questions, sometimes we act impulsively or instinctively and sometimes we pause to reason about what we ought to do. Much of our reasoning comes about through are position on an issue and how are principle effects that issue. Reasoning, so understood is an intrinsically normative concept. An important implication of this is that any empirical data that shows that we consistently think in a given odd way about morality can be taken in one or two contrasting lights: it can be taken to show that, since ‘this is what we do’ this is how our moral reasoning is. Alternatively, it can be taken to show that, in the relevant range of cases, we fail to think responsibly, and hence fail to engage in moral reasoning. And empirical data does not settle this kind of normative question for us. Therefore does morality require each person to reason in the same way, on the basis of the same fundamental considerations? In an idea world, people would do the right thing simply because it is right. In the world in which we live, morality is more complex. People often disagree about what is right. Even when a consensus on moral values is reached, many find that they do not consistently live up to a moral standard. One reason for this is that most people place a high value on their own welfare. They may have moral ideals and commitments, but concern about personal well being is a powerful motivating factor. It is more powerful for some than it is for others, but few can claim to be indifferent to it. Any significant gap between the demands of ethics and the urging of self-interest, narrowly defined, creates incentive problems for individuals and for societies wishing to maintain high ethical standards. The problems arise on two levels. At the first level are the direct incentive problems or opportunism and desperation. Problems of opportunism arise when individuals willingly violate ethical norms in order to pursue opportunities for private gain. I believe an example of this is, ‘George W Bush and the invasion of Iraq’. The world was told that Suddam Hussein had weapons of mass destruction, but to this day their have been no weapons of mass destruction shown to the world, rather George W Bush has gain notoriety as the president that went on to save the people of Iraq from a dictator. When analyzing this further could it be said that President Bush was concerned about is duty to protect the innocent people of Iraq or was it an opportunity to look good in the eyes of the world. What were the underlying principles. The fact that there was supposed to be the weapons of mass destruction has now faded in to obscurity. Did he yield to temptation. Or where there other principles at work. Secondly problems of desperation arise when individuals violate ethical norms to avoid loss or hardship. Even if we grant that most people place some intrinsic value on doing the right thing as they see it, sometimes the risk or the temptation is just too great. Too often we are presented with evidence from our daily lives, from news stories, and from academic research, that well-educated, apparently normal individuals can be tempted or pressured into compromising ethical standards. How then does this relate to the so-called real world? Human nature is not simple or uniformed, most people are not self centered, people often care about others. Nagel states â€Å"there’s one general argument against hurting other people which can be given to anybody who understands English (or any other language), and which seems to show that he has some reason to care about others, even if in the end his selfish motives are so strong that he persists in treating other people badly anyway†. Most people have some benevolent motivations and ethical commitments. Individuals have sympathy for the pains of others and take pleasure in others’ well being. However, this care does not typically extend to all of humankind, but only to a referent group (Hirschlieifer, 1982). The size and nature of that group varies significantly from person to person. The care also varies in intensity, depending on such things as the closeness of the relationship  with the other person, In addition to this passive care for others; people care about how they affect others. They generally do not want to cause harm, and do want to cause pleasure or satisfaction. Therefore in conclusion if most people have a benevolent motive to do the right thing in society and take pleasure in making society a happier place this would have to mean that society would need to be consistent in the way it treats people. There would be no impartiality or objectivity, all reasoning would be done from a top-down position. We would all then walk around with happy faces saying hello to all we meet, there would be no fighting anymore there would be no wars, there would be punishments that is across the board and not consider other factor into play. Fortunately society is not consistent in its moral and ethical day to day practice the fact that as individual human beings we are guided in varies situations by varies events that caused the situation, this becomes a bottom-up reasoning were we are in turn guided by other judgements which lead us to constantly re-evaluating our moral ground. References Nagal, T., What Does It All Mean? A very short introduction to Philosophy: Oxford University Press, 1987 Hirschleifer, J., Evolutionary Models: Cooperation versus Conflict Strategies, JAI Press, Greenwich 1982

Jane Eyre by Emily Bronte - 747 Words

... what mystery, that broke out, now in fire and now in blood, at the deadest hours of the night? What creature was it, that masked an ordinary womans face and shape, uttered the voice, now of a mocking demon, and anon of a carrion-seeking bird of prey? (Brontà « 221). A brief synopsis of Charlotte Brontà «s novel, Jane Eyre, is present in this short quote, which describes the mystery that is present within the novel. As well as its gothic sensation, romance is present as well, giving the novel its feminine characteristics. Foreshadowing is a main aspect which helps prolong the suspense in the novel. The element of foreshadowing helps the reader foresee the upcoming events in the novel. These gothic elements create a mysterious plot within the novel, which escalates during the climax. Novels in the Gothic Romance genre include many mysterious events, as well as a twisted love story. Jane Eyre is classified as a Gothic Romance due to its gloomy setting, elements of mystery and susp ense, and supernatural components. In like manner, Jane Eyre contained a gloomy setting that follows throughout the novel. The first main indication of Jane Eyre being a Gothic Romance was when Jane was living at Gateshead Hall. When Jane was sent to the red room, imagery was presented which links the room to the idea of death. . . .. it was in this chamber he breathed his last; . . . and, since that day, a sense of dreary consecration had guarded it from frequent intrusion (Brontà « 8). Having aShow MoreRelatedGothic Elements of Jane Eyre by Emily Bronte Essay2208 Words   |  9 PagesGothic Elements of Jane Eyre by Emily Bronte The term Gothic was popularly used in the late 18th century and throughout the 19th century and came to mean wild or barbaric. It was used to describe a distinct style of literature, which, in contrast to the strict moral codes of the time, allowed the author to introduce a novel full of wildness, passion and fantasy and to thrill their readers with tales of supernatural events and forbidden love. Gothic novels wereRead MoreEmily Bronte s Wuthering Heights Essay1220 Words   |  5 Pagesfamily background, the Brontà « sisters have both written novels centered on orphans’ pursuits of love that may have challenged civilized society. Emily Jane Brontà « and Charlotte Brontà « are among the six children born to Reverend Patrick Brontà « and Maria Branwell Brontà « (â€Å"Emily Brontà «Ã¢â‚¬ ). The loss of their mother and two eldest sisters resulted in different responses between Charlotte and Emily, while Emily became shyer, Charlotte developed a dominant attitude (â€Å"Charlotte Brontà «Ã¢â‚¬ ). Initially unsuccessfulRead MoreGlass Towns and Graveyards: A Biography of Charlotte Brontà « Essays937 Words   |  4 Pages Brontà « noted that, after discovering a manuscript written by Emily in 1845, her sisters poems were not â€Å"at all like the poetry women generally write† and carried â€Å"a peculiar music – wild, melancholy, and elevatin g.† Brontà «, along with her sisters, began using pseudonyms in 1846 with the publication of Poems by Currer, Ellis, and Acton Bell. According to Charlotte, the wide audience believed that these three pseudonyms related to one person; she wrote Biographical Notes on the Pseudonymous BellsRead MoreLiterary Analysis : Emily, Wuthering Heights, And Jane Eyre924 Words   |  4 Pagesnovels Emma, Wuthering Heights, and Jane Eyre were written by women in the 1800’s. The three writers chose to write and publish their novels under a different name from their own. Emma was written by Jane Austen, and published anonymously in 1815 (Behrens and Rosen 361). Emily Brontà « wrote Wuthering Heights, and was published in 1847 under the name Ellis Bell (Behrens and Rosen 368). The author of Jane Eyre, who was also the sister of Emily Brontà «, was Charlotte Brontà «. This novel was published in 1847Read MoreJane Eyre Feminist Analysis1066 Words   |  5 Pageshysterical, impudent, and presumptuous for acting on their true nature or their intuition. Jane Eyre, a semi-autobiography by Charlotte Brontà «, is an exemplary novel where an untraditional heroine defies societal normality. The female protagonist Jane Eyre exhibits a self-created drive for personal success and a perpetual ambition to learn, characteristics customary of men. After the publication of Jane Eyre, many critics has viewed it through the feminist literary lenses, claiming it to contain biblicalRead MoreThe Other Bronte Sister: Charlotte Essay1143 Words   |  5 PagesWould you expect a person who has endured countless tragedies to still achieve a life of success? Charlotte Bronte is an inspirational woman of the 1800s. She had always found a way to have success even when the odds were stacked against her. Charlotte Bronte has written many poems and books beginning at a young age with the help of her siblings. Charlotte is an empowering force to women explaining that if you want something b ack enough you can always achieve it. Charlotte has had quite the journeyRead MoreCharlotte Brontà «Ã¢â‚¬â„¢S Writing Was Considered Controversial1019 Words   |  5 Pagestime period. Her style of writing was influenced by her life, her loss of several family members and her sister’s similar styles of writing. Charlotte Brontà « was brought up among terrible conditions, with much loss and change in her lifetime. Charlotte Brontà « was born on April 21, 1816 as the third daughter of Maria Branwell and Reverend Patrick Brontà «. In 1820, her family moved to Haworth, where her mother died a year later. In 1831, Charlotte became a student at the school at Roe Head, but soon leftRead MoreEssay on A Womans World in Jane Eyre by Charlotte Brontà «1145 Words   |  5 Pages too absolute a stagnation . . . † (Brontà « 129-130). Charlotte Brontà «, one of six Brontà « siblings, was a feminist author who lived and wrote during the beginning of the nineteenth century. It was a time when England was going through a slow but significant change, mainly surrounding the Industrial Revolution, but still preceding the days of any major feminist movements. Brontà « was angered that she had to write under a fake male name in order to have Jane Eyre published and read. Nevertheless, sheRead Mor eWuthering Heights By Charlotte Bronte1137 Words   |  5 PagesThe Bronte Sisters, undisputable female voices in the Victorian period, built unbreakable embankments against the patriarchal flow, paved the way for the free flow of matriarchy and establishes gender equality and above all sets stage for humanity through their works. Emily Bronte wrote Wuthering Heights, Charlotte Bronte wrote Jane Eyre and Anne Bronte wrote Agnes Grey. They wrote these novels based on their own experiences and close observation of life and conditions of women in male dominatedRead MoreThe Lives of Emily and Charlotte Brontà «2000 Words   |  8 PagesEmily and Charlotte Brontà « retained exceptional novels throughout history. Their stories captivate the minds of readers alike, taking them to a world of dark, eerie hatred, and overcoming the obstacle faced with love and devotion. However, both sisters have diverse styles of writing. Charlotte Brontà « tends to use more humor through her works, whi le Emily Brontà « uses more satire along with a sardonic tone. T hey both come together to have somewhat similar themes, making the moral of the story mentally

Plato s Theory Of Education Essay - 2036 Words

Plato enunciated his theory of education in The Republic that knowledge would allow the person to be guided towards the right desires and would lead to understanding the distinction between forms and appearances with use of the allegory of the cave. He continued his point by explaining how this distinction was prevalent in the study of mathematics, which he considered to be a prerequisite for studying philosophy, and using the knowledge gained to understand complex ideas such as what justice meant. Although this belief also explained how a society was able to achieve one of the four virtues and ultimately reach harmony, it was scrutinized by fellow brilliant minds such as the sophist Thrasymachus, who challenged his theory of justice by stating that it was made to benefit the guardian class and did not attempt to make it fair for the members of the auxiliary or producer class. Plato’s teacher, Socrates, attempted to refute the sophist’s claim in regards to justice, but was unable to provide a satisfactory response to his argument meaning that it was a flawed idea. The philosopher established the framework for his theory of education in Book VII, where he used the allegory of the cave to explain his distinction between forms and appearances. In the allegory, Plato explained how appearances were a given through sight, but forms were ideas constructed from education used to describe what was being seen. He provided the example of a group of men chained inside a cave using theirShow MoreRelatedJustice Is The Legal Or Philosophical Theory Of Justice1503 Words   |  7 Pagesfor people. (Oxford Dictionary, â€Å"Justice†) Justice is the legal or philosophical theory by which fairness is administered. However, justice is polymorphic; depending on eras and civilizations also differing in every culture. Although there some principles of justice that can be found to be almost universal. An early theory of justice was set out by the Ancient Greek philosopher Plato in his work The Republic. Plato was highly dissatisfied with the prevailing degene rating conditions in Athens. TheRead MorePlato, An Ancient Greek Philosopher1458 Words   |  6 Pages Plato, an Ancient Greek Philosopher by Carly Rittenmeyer Bible and the Ancient World Spring 2015 Plato, a Greek Philosopher, is known for his writings that impacted people in the Ancient Greek society. He was a free thinker and lived in a free city, Athens. He was taught by multiple teachers including Socrates who was frequently mentioned in his writings as the central character. Plato’s novel, The Republic, influenced the idea of government and showsRead MoreSocrates s Quest Of Truth1337 Words   |  6 PagesBorn in Athens in 437 B.C, Greek philosopher Plato is one of the most powerful thinkers in history. Coming from Greek aristocracy, Plato had political ambitions as a young man and appeared to follow the family tradition. However, Socrates and his dialectical method of inquiry, which was to question and answer everything to show ignorance, soon captivated Plato. Socrates spent most of his time in the streets and marketplace of Athens, approaching people like the sophist and other powerful leadersRead MoreAnalysis Of Aristotle s The Golden Mean 1109 Words   |  5 Pageswas a student of Plato, as well as founded/ taught at several academies. He wrote on diverse subjects, including physics, metaphysics, poetry, logic, politics, government, and ethics. He contributed to almost every field of human knowledge in existence during his time, and he was the founder of many new fields. Aristotle was one of the most influential of the ancient Greek philosophers. Aristotle s theory of the Golden Mean was found in his work, Nicomachean Ethics. This theory has also been expressedRead MoreLeadership Theories Of Leadership And Leadership1356 Words   |  6 Pagescomposed vast amount of literature on leader and leadership. Leadership is a broad term, open to interpretation. Leadership development begins with the simple realization that you want to be a leader. This literature review examines and evaluates major theories of leadership and summarizes findings from empirical research on leadership. Discuss the concept of leadership with a particular focus on the role leadership, such as collegiate organization. This literature will conclude with recommendation to enhanceRead More Machiavelli And Plato Essay1564 Words   |  7 Pagesscholars due to the ambiguity of his analogy of the amp;#8216;Nature of Politics; and the implication of morality. The Prince, has been criticised due to itamp;#8217;s seemingly amoral political suggestiveness, however a fter further scrutiny of other works such as The Discourses, one can argue that it was Machiavelliamp;#8217;s intention to infact imply a positive political morality. Therefore the question needs to be posed. Is Machiavelli a political amoralist? To successfully answer this itRead MorePlato s Allegory Of The Cave1716 Words   |  7 PagesIn Plato’s, Allegory of the cave, a key theory I found was the importance of education. Plato uses an â€Å"allegory to illustrate the dilemma facing the psyche in the ascent to knowledge of the imperishable and unchanging forms† (104) Based on my research of the republic, the allegory can reveal multiple hidden messages. Plato describes, ordinary mortals are chained within an underground chamber, which according to Fiero, represents the psyche imprisoned within the human body. These mortals can’t lookRead MoreStudent Teacher1669 Words   |  7 Pagesstudents by shaping their rational and moral virtues and hence, play an impor tant role in molding the society as a whole. The education system of ancient India and Greece shared some common characteristics. In both cultures, teachers and their disciples conglomerated at specific places earmarked for educational purposes. This is where students gained both spiritual and material education from their teachers. All ancient societies functioned according to a set of moral codes and social hierarchy and teachersRead MoreAnalysis Of The Sun, Line, And Cave 1163 Words   |  5 PagesVictoria McAlister Professor Talcott Ancient Philosophy 5 December 2014 Consistency in the Sun, Line, and Cave Plato’s theory of the Forms showcases that acquiring knowledge involves turning away from the world of senses and moving towards the Forms/world of intellect. Within Plato’s Republic there are three analogies: the sun, line, and cave, which are intended to clarify how things experienced in the sensible world are less real than the Forms. All three analogies are consistent through theirRead MoreAristotle s Contributions Of Aristotle931 Words   |  4 PagesKing Amyntas of Macedonia. It is believed that Aristotle s ancestors had been the physicians of the Macedonian royal family for several generations. Having come from a long line of physicians, Aristotle received training and education that inclined his mind toward the study of natural phenomena. This education had long-lasting influences, and was probably the root cause of his less idealistic stand on philosophy as opposed to Plato. Aristotle s father died when he was a boy, and Aristotle was left

Jet Blue Case Analysis - 1001 Words

Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with â€Å"the types of amenities reserved for the pricier carriers, including wider seats †¦Ã¢â‚¬ ¦and 24 channels of in-flight television† ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew and hired more employees they found it harder to maintain the same level of customer service across the board. Also other carriers began to compete with them in the lowprice arena. These bigger airlines had more planes and employees to they†¦show more content†¦JetBlue announced it would spend $20 to $30 million in effort to appease thousands of stranded customers that were affected. The Bill of Rights works by offering vouchers to customers who experience delayed f lights while flying with JetBlue. $25 for flights delayed one to two hours and up to a free round trip ticket for flights delayed up to 6 hours. Will the Customer’s Bill of Rights work in recovering the image JetBlue has tried so hard to create? In my opinion, yes I do think it will. Angry customers who had to deal with the delays on the initial happening will be provided an entire free ticket, and customers who deal with this in the future will be provided with vouchers or tickets as well. What else can an airline company do, errors happen and some may be out of the company’s control. The company must deal with how the error is handled and that is exactly what JetBlue is doing. Several actions and guidelines should be followed by JetBlue in order to insure the companies viability and future success. The launch of the Cutover’s Bill or Rights was a good step in the right direction, but company executives must work closely with their public affairs team to raise its awareness. JetBlue executives must also work with marketing executives to promote the Customer Bill of Rights with large stakeholder groups and already existing customers. JetBlue executives must support this bill of rights 100% in order to restore the company’s image. This means followingShow MoreRelatedJet Blue Case Analysis1316 Words   |  6 PagesJet Blue Case Part 1 Analysis: Financial Analysis- JetBlue, despite the hard times facing the airline industry, is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20,657 million and JetBlue had 1,701 million). However, with that being said, it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful? Read MorePotential Analysis of Jet Blue: A Case Study747 Words   |  3 Pagesï » ¿Part 1 Overview and Fiscal Analysis - One of the prime examples of the new paradigm in the airline industry is Jet Blue, an American low-cost, no-frills airline. Its main base is JFK international airport in Queens, NY. The airlines main destinations are U.S. hubs, flights to the Caribbean and Bahamas, and some to Central and South America. It is a non-union airline with a fleet of just under 200 craft, with another 50 ordered. The primary strategy for Jet Blue i s the customer value propositionRead MoreFinancial Statement Analysis Of Jet Blue Airways Corporation Essay1137 Words   |  5 PagesStatement Analysis – Jet Blue Airways Corporation (JBLU) Summary of the Company Jet Blue Airways Corporation, a passenger transportation company that provides â€Å"93 destinations in 28 states in the United States, the District of Columbia, the Commonwealth of Puerto Rico, the U.S. Virgin Islands, and 19 countries in the Caribbean and Latin America† (Yahoo Finance). Jet Blue Airways Corporation is based in Long Island City, New York. Financial Ratio Analysis After computing the current ratio of Jet BlueRead MoreFinancial Ratios Of The Airline Company Jet Blue And What Ratios Mean For That Business Moving Forward996 Words   |  4 Pagesairline company Jet Blue and what the ratios mean for that business moving forward. The computation and interpretation of financial ratios assist managers in managing debt assets, assess liquidity, profitability and market performance. Those ratios include: a) Return on Assets b) Return on Equity c) Return on Capital d) Gross Margin e) SGA Margin f) Current Ratio g) Quick Ratio h) Total Debt/Equity i) Total Revenue j) Gross Profit Finance and Operations: Jet Blue FinancialRead MoreFactors Affecting the Airline Industry1510 Words   |  6 Pagesbrand or success of its operations. In most cases, the airline industry and market seems to be extremely competitive because of the increase in the number of airlines and flight schedules. Airlines in this industry gain competitive advantages over their rivals through differentiation of their services from that of their competitors. One of the major aspects that help airlines to gain competitive advantages is through conducting a positioning analysis in order to understand the perceptions and expectationsRead MoreSwot Analysis : Southwest Airlines1285 Words   |  6 PagesDallas, Texas. This paper will reflect and analyze the current situation of Southwest and the rest of the airline business by using the PESTEL analysis, value chain analysis, and the ROS, which will compare them to their competitors such as Jet Blue, Delta, and American airlines. In analyzing the airline industry, the first framework to use is the PESTEL analysis, which assesses the strategic relevance of the six principal components. Only a few of the components are a deciding factor in the airlineRead MoreSwot Analysis of Jet Blue1639 Words   |  7 PagesSWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the  number  one U.S.  domestic  airline by Coned Nast Traveler magazine’s â€Å"Readers’ Choice Awards† for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experienceRead MoreSwot Analysis : Southwest Airlines1305 Words   |  6 Pagesworld s largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of the components are a deciding factor in the airline industry. They are the political, economical, and technological factors. First,Read MoreAirline Business : Jet Blue Airways2095 Words   |  9 Pages Phase 2 Industry Jet Blue Airways is a part of the transportation industry, specifically the airline business. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. The commercial aviation industry in the United States alone has grown dramatically since the end of World War II. In the past decade, air travel has become more and more popularRead MoreJetBlue case analysis3419 Words   |  14 Pagesexternal environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for â€Å"Political, Economic, Social, Technological, Environment and Legal analysis†. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry more scrupulously