Jet Blue Case Analysis - 1001 Words

Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with â€Å"the types of amenities reserved for the pricier carriers, including wider seats †¦Ã¢â‚¬ ¦and 24 channels of in-flight television† ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew and hired more employees they found it harder to maintain the same level of customer service across the board. Also other carriers began to compete with them in the lowprice arena. These bigger airlines had more planes and employees to they†¦show more content†¦JetBlue announced it would spend $20 to $30 million in effort to appease thousands of stranded customers that were affected. The Bill of Rights works by offering vouchers to customers who experience delayed f lights while flying with JetBlue. $25 for flights delayed one to two hours and up to a free round trip ticket for flights delayed up to 6 hours. Will the Customer’s Bill of Rights work in recovering the image JetBlue has tried so hard to create? In my opinion, yes I do think it will. Angry customers who had to deal with the delays on the initial happening will be provided an entire free ticket, and customers who deal with this in the future will be provided with vouchers or tickets as well. What else can an airline company do, errors happen and some may be out of the company’s control. The company must deal with how the error is handled and that is exactly what JetBlue is doing. Several actions and guidelines should be followed by JetBlue in order to insure the companies viability and future success. The launch of the Cutover’s Bill or Rights was a good step in the right direction, but company executives must work closely with their public affairs team to raise its awareness. JetBlue executives must also work with marketing executives to promote the Customer Bill of Rights with large stakeholder groups and already existing customers. JetBlue executives must support this bill of rights 100% in order to restore the company’s image. This means followingShow MoreRelatedJet Blue Case Analysis1316 Words   |  6 PagesJet Blue Case Part 1 Analysis: Financial Analysis- JetBlue, despite the hard times facing the airline industry, is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20,657 million and JetBlue had 1,701 million). However, with that being said, it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful? Read MorePotential Analysis of Jet Blue: A Case Study747 Words   |  3 Pagesï » ¿Part 1 Overview and Fiscal Analysis - One of the prime examples of the new paradigm in the airline industry is Jet Blue, an American low-cost, no-frills airline. Its main base is JFK international airport in Queens, NY. The airlines main destinations are U.S. hubs, flights to the Caribbean and Bahamas, and some to Central and South America. It is a non-union airline with a fleet of just under 200 craft, with another 50 ordered. The primary strategy for Jet Blue i s the customer value propositionRead MoreFinancial Statement Analysis Of Jet Blue Airways Corporation Essay1137 Words   |  5 PagesStatement Analysis – Jet Blue Airways Corporation (JBLU) Summary of the Company Jet Blue Airways Corporation, a passenger transportation company that provides â€Å"93 destinations in 28 states in the United States, the District of Columbia, the Commonwealth of Puerto Rico, the U.S. Virgin Islands, and 19 countries in the Caribbean and Latin America† (Yahoo Finance). Jet Blue Airways Corporation is based in Long Island City, New York. Financial Ratio Analysis After computing the current ratio of Jet BlueRead MoreFinancial Ratios Of The Airline Company Jet Blue And What Ratios Mean For That Business Moving Forward996 Words   |  4 Pagesairline company Jet Blue and what the ratios mean for that business moving forward. 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One of the major aspects that help airlines to gain competitive advantages is through conducting a positioning analysis in order to understand the perceptions and expectationsRead MoreSwot Analysis : Southwest Airlines1285 Words   |  6 PagesDallas, Texas. This paper will reflect and analyze the current situation of Southwest and the rest of the airline business by using the PESTEL analysis, value chain analysis, and the ROS, which will compare them to their competitors such as Jet Blue, Delta, and American airlines. In analyzing the airline industry, the first framework to use is the PESTEL analysis, which assesses the strategic relevance of the six principal components. Only a few of the components are a deciding factor in the airlineRead MoreSwot Analysis of Jet Blue1639 Words   |  7 PagesSWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the  number  one U.S.  domestic  airline by Coned Nast Traveler magazine’s â€Å"Readers’ Choice Awards† for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experienceRead MoreSwot Analysis : Southwest Airlines1305 Words   |  6 Pagesworld s largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of the components are a deciding factor in the airline industry. They are the political, economical, and technological factors. First,Read MoreAirline Business : Jet Blue Airways2095 Words   |  9 Pages Phase 2 Industry Jet Blue Airways is a part of the transportation industry, specifically the airline business. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. The commercial aviation industry in the United States alone has grown dramatically since the end of World War II. In the past decade, air travel has become more and more popularRead MoreJetBlue case analysis3419 Words   |  14 Pagesexternal environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for â€Å"Political, Economic, Social, Technological, Environment and Legal analysis†. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry more scrupulously